iPhone 6S Loses to Samsung Galaxy S7 in Sales – Can iPhone 7 Do Better?
Kantar Worldpanel released a report today titled “Apple versus Samsung is so over,” revealing statistics that show that the iPhone has fallen behind its Samsung Galaxy counterpart. Following up on the iPhone’s decline in the number of units sold, Kantar reveals that 14.6% of American consumers purchased an iPhone 6S, while the Samsung Galaxy S7 and S7 Edge handsets led the way with 16% of American consumers buying either of the two handsets.
This is not an entirely fair comparison as the Galaxy handsets were launched almost half a year after the iPhone 6S. It is possible that the smartphones are still riding the wave of marketing attention surrounding the phone’s launch. The new iPhone – expected to be the iPhone 7 – will not be released until September. Going by the model number alone, it is perhaps more apt to compare the Galaxy S7 with the iPhone 7. The Samsung Galaxy S7 also has two variants: the basic version and the Edge version. Comparing the combined sales figures of two Android smartphones versus the sales figures of one iPhone might not exactly be fair to the Apple smartphone either.
That said, for the three months ending in May, Samsung commanded a 37% market share as opposed to the 29% accumulated by Apple. 86% of Samsung smartphone users intended to stick with the OEM in the future, while 88% of iPhone users would rather continue with Apple. Samsung trails Apple in the loyalty aspect, but is running very close to the latter. The significant improvements seen in the latest line of the Galaxy S series phones have certainly reaped rewards for the South Korean giant.
Things were slightly different in other countries. Apple and Samsung both secured 36% of total sales in Great Britain. In China, Samsung accounted for just 9% of sales in the last quarter, representing a significant drop from 34%. Kantar did not release figures, but mentioned that Apple and Huawei are the top two smartphone brands in China.
This shows that, on a global scale, even Samsung is not safe. Although Android is increasingly overshadowing iOS, as was pointed out by Softpedia, it does not necessarily mean Samsung is topping the charts. Given the presence of other Android smartphone manufacturers, even Samsung cannot afford to rest on its laurels. Moreover, Apple is expected to come up with a new iPhone, which should help boost the tech giant’s sales figures.
The company now has an added push to innovate, courtesy of Samsung and its Edge devices. The new iPhone is rumored to come without a bezel, something new in terms of design. That said, design is not everything – a lot depends on consumer appeal. Expensive smartphones need to innovative, but the same smartphones might not do so well in developing countries because of affordability issues. It will be interesting to see who the numbers favor come October, when the iPhone has had a month in the market.
Editing by Shuaib Ahmed;Graphics by Arshad Abbasi